I met a few different people at an open house last weekend who were interested in listing their home, but they were under the impression that realtor’s don’t do anything and that they were going to try listing it themselves. If you want to try FSBO (for sale by owner) then go ahead. But like many areas of our lives we think we can do it ourselves, but soon realize that we really do need a trained professional. For example; I can muddle through my own taxes and probably do a decent job at it, but how many EXTRA hours is it going to take me and if I pay a professional to do it for me, they could probably get me more money in the long run…
So, these encounters got me thinking. I need to make a list of reasons why to use a Realtor. Below is just a sampling of what I’ve come up with. I’d love to hear from you to see if you agree or disagree or have some ideas of your own!
Also, if you’d are thinking about listing your home in the Cincinnati area I’d love to speak with you and show you how I can get your home sold, even in this market.
Enjoy…
1. I have extensive knowledge of neighborhoods. This is my full-time job. I’m working hard to know the area and previewing as many homes as I can per week.
2. I have knowledge of recent comps – What has sold, how much for and had previewed the home while it was on the market. Often times you know the inside scoop on particular homes in the market and the reasons why they sold for what they sold.
3. Access to all MLS data.
4. I often have inside track access to properties that have not yet hit the market – “pocket listings”.
5. I know how to price and justify the price of your home. Home owners may know what one or two homes near them have sold for, but they don’t have the access to the wide number of comps I do or the market knowledge to adjust pricing.
6. I can sell your house for more money. According to the 2003 NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers, the typical FSBO home sold for $145,000, compared to $175,000 for a salesperson-assisted home. This means that even if FSBOs pay you a 6-percent commission, they will realize $164,500.
7. I know how to market your home using the proper selling procedure. I don’t just put a sign in the yard and walk away. I work to set up a strategic marketing plan, fit to sell your home.
8. I will generate and create excitement with other agents in my home office. I will be your cheer leader, advocating for your property every chance I get.
9. I understand how to structure your deal. No two deals are ever the same and each one needs expert care and advice.
10. I have methods of screening buyers. I don’t work with buyers who aren’t qualified and will not accept a contract from buyers who have not been pre-approved to purchase your home.
11. I work hard so you don’t have to. Often times, homeowners don’t recognize how many actual hours a realtor spends on just their home, working from listing to closing. I know ways of working the sales process effectively and efficiently, so that you don’t waste or loose time. I work hard so you don’t have to.
12. I know how and when to step in when there are buyer financing problems
13. I have experience dealing directly with buyer’s objections and complaints (including shielding you from personal interaction with buyers). All owners have emotional attachments to their homes and will emphasize the features they consider most desirable during a showing. However, as a trained professional, I am more attuned to the buyers’ needs and able to highlight the home’s features that have the most appeal to each buyer.
14. I have methods of dealing with buyers agents directly and professionally.
15. I have motivation to keep buyers on their closing time-line.
16. I know the best ways to keep the closing on track so that we have a successful and easy close.